Product designer

My creative journey began in the 2010’s as a DJ, where I first delved deep into the art of creating experiences. Since then, the transition from music to product design, media & marketing feels like a natural progression for me, as both require a deep understanding of people and the world around them.

I’ve always been an outgoing person, and I thrive in environments where I can push myself to grow. In fact, when I graduated high school, I was given the incredible opportunity to intern for the #1 radio station in San Francisco, KYLD WILD949, which completely reshaped how I view media, messages, and consumer connection. This experience taught me how to craft products that not only speak to the audience but engage them in meaningful ways.

To gain inspiration, I look to the world outside; hiking, traveling, live music or even just spending time in a café. There’s something about stepping out of my comfort zone, observing new textures, colors, cultures, and combinations in nature, that spark my work. Research is a big part of what I do, too; I dive deep into understanding how different concepts can shape my creative approach and bring more value to each project.

On the personal side, I’m still passionate about music, I collect vinyl and still play tracks to this day. I create events from time to time and love fitness to keep me in shape, sharp, and ready for whatever comes next.

As I continue to evolve in my creative journey, I aim to blend my skills in design, marketing, and storytelling to create work that resonates with people in new, exciting ways.

– Gerardo Vargas