Miva Collective

2018 – PRESENT

Create a single digital ecosystem that unifies all companies initiatives.

PRODUCT DESIGNER | MULTI-MEDIA

*Note: my case studies may be little long to read, if you would like to skip to the outcome of this project, click the button above.

client

A purpose-driven non-profit exploring multiple wellness initiatives, a podcast, live concert series, festival fundraiser, editorial content, community and merchandise.

brief

Connect all digital experiences defining the companies ecosystem into one platform.

Duration

10 Weeks

read time

6 – 8 Minutes

Challenge

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Chapgt steps

Despite years of meaningful work, Miva Collective did not have a central product experience.

Content lived across multiple platforms with no clear entry point
Users couldn’t understand how the podcast, live events, editorial content, and merch related
The brand’s mission was diluted by fragmentation
Mental health content risked feeling overwhelming or stigmatized

There was no “hub” to explain what Miva Collective is or how a user could explore it at their own pace.

Product GOALS

Design a foundation that could scale as new initiatives launch
Create a single source of inforamtion for the Miva Collective ecosystem
Unify content, commerce, and community into one platform
Make wellness education feel discoverable, not clinical
Support multiple content types without overwhelming users

APPROACH

Prioritize content based on culture relevance, visual engagement, low pressure entry points, clear CTA’s, and navigation, while reframing the brand as a multi-surface product ecosystem, inspired by familiar cultural platforms:

Festivals → Coachella / Stern Grove
Editorial & Wellness → NPR / Mental Health America
Merch → Stüssy / Supreme
Music Discovery → Pitchfork / Soulection

More compelling content was surfaced first, with deeper resources available progressively. This mental model helped guide both information architecture and interaction tone.

information architecture

Rather than leading with clinical language or heavy assessments, the platform introduces wellness through: Music mood exploration, Short digestible articles, Playlists, Habit-based content.

To reduce cognitive load, the ecosystem was consolidated into three primary product pillars:

1. LIFESTYLE

A content hub designed to make wellness exploration feel as intuitive as music discovery.

Categories:

Mood: emotional regulation, mental wellness habits
Fuel: nutrition, exercise, body health
Sound: music therapy, playlists, music theory
Wrytrs: editorial, community storytelling, interviews, events

Each category supports sub-categories and CMS-driven content, allowing the platform to grow without restructuring navigation.

2. FESTIVAL

A dedicated experience for live events and community activations.

Designed with more motion, animation, and playful color
Clear separation from editorial content to match user expectations
Inspired by modern festival microsites

This allowed the Festival section to feel energetic and expressive without disrupting the rest of the platform.

3. SUPPLY

An e-commerce experience inspired by streetwear culture.

Merch positioned as cultural artifacts, not charity items
Print-on-demand integration via Printful / Printify
CMS-driven product management
Exclusive collaboration collections with local designers

Commerce supports the mission without overpowering the experience.

outcome

The new platform successfully established Miva Collective as a cohesive product ecosystem:

All initiatives now live in a single, navigable hub
Users can explore content, events, merch, and collaboration opportunities in one place
The platform clearly communicates long-term vision and credibility
Domain transition to mivacollective.org reinforces commitment to mission and community