About
Creating meaningful experiences through design, music, and storytelling.
Gerardo Vargas
Product Designer & Creative Director
My creative journey began as a DJ, where I first delved deep into the art of creating experiences. Since then, the transition from music to creative or product design concept feels like a natural progression for me. Why? Well, both require a deep understanding of people and the world around them.
I'm an outgoing person, and I thrive in environments where I can push myself to grow. In fact, when I graduated high school, I was given the incredible opportunity to intern for the #1 radio station in San Francisco, KYLD WILD949, which completely reshaped how I view media, messages, and consumer connection.
To gain inspiration, I look to the world outside; hiking, traveling, live music or even just spending time in a cafe. There's something about stepping out of my comfort zone, observing new textures, colors, cultures, and combinations in nature, that spark my work.
Research is a big part of what I do, too; I dive deep into understanding how different concepts can shape my creative approach and bring more value to each project.
On the personal side, I'm still passionate about music — I collect vinyl, play tracks every other weekend and create events from time to time. I turn to fitness to keep me in shape, sharp, and ready for whatever comes next.
As my creative journey continues to evolve, I aim to blend my skills in design, experiences and storytelling to create work that resonates with people in new, exciting ways.
— Gerardo Vargas